is a team of experienced business professionals who apply their diverse skills to guiding a client’s growth.  The company identifies the client’s needs through a highly directed dialogue, arriving at a thorough understanding of their goals and expectations.  We assess opportunities, determine fit and develop innovative, sensible approaches for optimizing a client’s success.

Business development activities of The Soundings Group include strategy development, market and technology assessments, business valuation and integration, product positioning, and risk analysis.  In addition, the Soundings Group consults on licensing, product development, competitive analysis, regulatory review, reimbursement, “outcomes” research, resource optimization, financial modeling and provider management (i.e., acute and alternate care settings, managed care, etc.).

We consult with global healthcare companies, venture capital firms, manufacturers and start-up organizations.  The Group has unique experience in new product development, technology transfer and commercialization, and has expertise in Class I, II and III medical devices, pharmaceuticals, OTC and consumer products.

The Soundings Group delivers insight and guidance to help clients navigate through the obstacles when pursuing new businesses and or markets.


October 26,2017

Ken Fox, President of the Soundings Group, LLC, has been asked to present a paper by the Chinese American Scholars Association (CASA) from his June 2017 blog, Has China’s Use of Soft Power Been Effective? The presentation would be made at CASA’s semi-annual conference being held in Bangkok, Thailand from January 4-6, 2018.

March 9, 2016

Ken Fox moderated a panel discussion on “soft power” at a Chindia Summit 2016, Footprint of India and China on the Rest of the World. The Summit was held at Cobb Galleria in Atlanta Georgia, USA and sponsored by the ICA (India China American Institute) and Kennesaw State University.

April 8-9, 2013

Ken Fox attended the annual Asia/Pacific Business Outlook Conference (APBO) held at the University of Southern, California, Los Angeles, CA, USA

November 11-14, 2012

Ken Fox traveled to Barbados at the request of that country’s government. The meetings with local business leaders and government officials may well lead to a consulting assignment. It would be interesting to retain a client that is a country’s government.

May 8-25, 2012

Ken Fox co-led a group of 14 students from The Citadel on an educational tour and course credit trip to China. In addition to visiting the key cities of Shanghai, Beijing and Xian, the group toured Shanxi Province, the Grasslands and Hohhot, the capital of Inner Mongolia. Ken gave four lectures as part of the tour, co-sponsored by the Business Administration and History Departments at The Citadel.

June 15, 2011 – Launch of Blog

Ken Fox starts a blog with an international business focus, called “Global Galaxy” Check this link Global Galaxy Blog or the website for access to the blog.

June 7, 2011 – Brazil addition, Charleston

Ken Fox becomes a associated with a Brazil based consulting firm called MULTIVISION Consultoria Internacional ( The company assists Brazilian and global clients with business growth, trade and education needs.

March 9, 2011-Chengdu, China

Ken Fox presents at the U.S Consulate in Chengdu, China. His presentation is entitled: “The Rise of Digital Media.”

January 4, 2011-Chengdu, China

Ken Fox leaves for Chengdu, China to teach an MBA course in Marketing. This is through a joint program with Webster University and the University of Electronic Science & Technology of China. Ken taught Chinese working executives.

July 21, 2010-Atlanta, GA

Ken Fox is a member of the American-Israel Chamber of Commerce in Atlanta, GA, and active on their medical committee. Ken participated on an assessment team to assist an Israeli company to optimize their sales proposition and product, as they plan to enter the U.S..The Israeli company, Nano-Retina, is developing an artificial retina, which if developed successfully can help to restore eyesight with people having lost their sight from diabetes (diabetic retinopathy) or age-related macular degeneration

November 15, 2010-Charleston, SC

The Soundings Group completes a strategy and marketing plan assignment for a client based outside the U.S.. The client wanted to increase its U.S. outsourcing business.

August-December, 2010-Charleston, SC

Ken Fox teaches an undergraduate International Business class among cadets at The Citadel.

September 4-7, 2009-Amelia Island, FL

Ken Fox attends “Barbados Comes to Amelia Island” (FL), which showcased the country as a premiere investment domicile. As part of the activities, Ken meets privately with the Honorable David Thompson, the Prime Minister of Barbados, to discuss the building of a pharmaceutical manufacturing plant in Barbados.

June 23-26, 2008-Barbados

Ken Fox accompanies a pharmaceutical CEO to Barbados (in the Caribbean). The purpose of the trip is to explore building a manufacturing facility to produce vaccines to prevent diseases such as dengue fever.

April 28, 2006 – Orlando, FL

Ken Fox presents a paper entitled “Invisible Competition: Think Differently,” at the Society of Competitive Intelligence Professionals (SCIP) annual meeting.

March 9-15, 2006 – Beijing, China

Ken Fox travels to Beijing, China for business meetings from March 9-15, 2006. The trip provided valuable contacts for future China market assessments and a basis for a joint venture with a Beijing based company.

November 10, 2005 – Charleston, SC

Ken Fox presents to the South Carolina Chapter of the American Marketing Association (Charleston) on Invisible Competition.

September 20-23, 2005 – Shanghai, China

Ken Fox attends the 36th World Trade Center Association General Assembly in Shanghai, China, September 20-23, 2005. This annual conference brings together people from the 280 world trade centers around the globe. The conference included informative presentations from government officials, corporate representatives and consultants regarding foreign trade and economic conditions in China. One factoid: China consumes 45% of the world’s cement production.

April-May 2005 – Columbia, SC

“Seeing the Invisible” paper published by the University of South Carolina, Moore School of Business, April-May 2005 issue of the “Business & Economic Review


Published Papers:

India’s dramatic resurgence provides great investment opportunities for western businesses

Read Article

Reading Competitive Tea Leaves as Drivers of Growth, June 3, 2014, CASA (Chinese-American Scholars Association), Milan, Italy

Read Article

“Learn to Expect the Unexpected in Global Retail Expansion”

2011, Volume 14, Issue 4
read article

“Invisible Competition: Think Differently”

Competitive Intelligence (a publication of the Society of Competitive Intelligence Professionals), September/October 2006. read article


“Seeing the Invisible”

Business & Economic Review, a publication of the Moore School of Business, University of South Carolina, (Columbia, South Carolina, USA), April-May-June article


“A New Way of Looking at Competition”

Charleston Regional Business Journal, March 24-April 6, 2003.


“The Renaissance of Marketing”

Business & Economic Review, a publication of the Moore School of Business, University of South Carolina (Columbia, South Carolina, USA), April-June 2003. read article


“Brand Naming in the New Millennium”

Journal of Business Strategy, November-December 2002.


“Invisible Competition: Some Lessons Learned”

Journal of Business Strategy, July-August 2001.


“Can a Hospital Be like a Supermarket”

Journal of Healthcare Finance, Vol. 23, No. 3, Spring, 1997.