• Mr. Ken Fox is the managing partner of a business strategy marketing consulting firm called The Soundings Group.
  • Mr. Fox has extensive experience working for Fortune 500 companies in marketing, new business development and business ventures.
  • During the course of his career, Mr. Fox has led marketing research and new business development for consumer packaged goods companies (The NutraSweet Company and Hunt-Wesson Foods, now ConAgra) and in medical products (Hillenbrand Industries, Inc.)
  • His experience includes working on high profile consumer products such as: Equal brand sweetener, NutraSweet, Wesson Oil, Orville Redenbacher Popcorn, and Peter Pan Peanut Butter, among others.
  • He has extensive international experience assessing new markets, helping to launch and optimize new product introductions in countries such as: Australia, Brazil, Canada, Hong Kong, Japan, Singapore, Taiwan, Thailand and in Western Europe.
  • Mr. Fox also has extensive new business consulting experience in the medical field, working with such companies as: GE Medical, Berchtold, Hollister, Smith & Nephew and Eli Lilly & Company.
  • He is currently a mentor in The Citadel’s MBA program, and has taught part-time in the MBA programs at DePaul University in Chicago, Webster Univeristy (Charleston, SC, USA and Chengdu, China) and The Citadel.
  • He has published in the Journal of Business Strategy, the Journal of Healthcare Finance, the University of South Carolina’s “Business & Economic Review,” Competitive Intelligence, and the “Charleston Regional Business Journal.”
  • Mr. Fox received a BBA from the University of Cincinnati and MBA from Pepperdine University.

 

 

EXPERTISE

The Soundings Group has extensive experience in new business development, international business and marketing.

  • Marketing strategy and plan development
  • Market research.
  • Competitive assessment
  • Value proposition optimization
  • Branding, including name generation, brand identity development, brand equity assessment and international
  • Product/service launch guidance
  • Public relations

The Soundings Group has specific experience in a number of product categories including:

Consumer Products

  • BBQ Sauce
  • Beverages
  • Cookies and crackers
  • Cooking oils
  • Cosmeceuticals
  • Ethnic foods
  • Frozen novelties
  • Hospitality industry
  • Nutritional supplements
  • Peanut butter
  • Pet foods
  • Salty snacks
  • Skin care
  • Sweeteners
  • Yogurt

Medical

  • Advisory Boards
  • Alternative care centers (outpatient, surgery, etc.)
  • Biomaterials
  • Cardio-vascular
  • Combination products
  • Cosmetic surgery
  • Diabetes
  • Diagnostic imaging/radiology
  • Disposables and single patient use devices
  • Infection control
  • Integrated health networks
  • Mental health and rehabilitation
  • Obese patient care and bariatric equipment
  • Operating room construction and equipment
  • Outcomes tracking and documentation
  • Pediatrics
  • Pharmaceuticals (pre clinical)
  • Regulatory (FDA, etc.)
  • Respiratory care and medical devices
  • Therapeutic beds and mattresses
  • Wound care and healing

Retail

  • Consumer behavior/loyalty
  • Electronic scanning
  • Image studies
  • Morale studies
  • Multi-channel evaluation
  • New store evaluations
  • Package design
  • Promotion evaluation
  • Shelf visibility
  • Trading area identification

Other

  • Data mining
  • Network management
  • Textiles